3 October 2012
Hugo Boss
Hugo Boss AG is a German luxury fashion and style house based in Metzingen, Germany. It is named after its founder, Hugo Boss (1885–1948).
Contents
1 Today
2 History
3 Shift from Union Manufacturing
4 See also
5 References
6 External links
Today
Claus-Dietrich Lahrs, CEO of the Hugo Boss AG
Boss Bottled, a fragrance launched in 1998.[2]
Hugo Boss currently has at least 6,102 points of sale in 124 countries. Hugo Boss AG directly owns over 364 retail stores with over 1,000 stores and shops owned by franchisees.
Products are manufactured in a variety of locations, including the company's own production sites in Metzingen, Germany; Morrovalle, Italy; Radom, Poland; Izmir, Turkey; and Cleveland, United States.[3]
There are two core brands, BOSS and HUGO across the world they are known :
Boss Black. Menswear (1970), womenswear (2000). Modern classic clothing which is more widely distributed than other lines, and has the broadest product range.
Boss Orange. Menswear (1999), womenswear (2005). Originally quirky styling, with bohemian influences, this line was relaunched in 2010 as denim based casual wear.
Boss Selection. Menswear (2003). Higher priced clothing aimed at a more mature market, with emphasis on English tailoring styles.
Boss Green. Menswear (2003), womenswear (2010). Previously known as Boss Sport, was relaunched in 2003 as a golf-style active wear collection.
Hugo. Menswear (1993), womenswear (1998). Fashion forward styling, with a more European look, and sometimes androgynous models.
Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung and HTC to produce cell phones; C.W.F. Children Worldwide Fashion SAS to produce children's clothing; Procter & Gamble Prestige to produce fragrances and skincare;[4] Movado to produce watches;[5] and Safilo to produce sunglasses and eyewear.[6]
In 1985 the company was floated on the stock exchange. In 1991, the Marzotto textile group acquired a 77.5% stake for $165 million.[7] Marzotto spun off its fashion brands into the newly created Valentino Fashion Group in 2005.
In 2009, BOSS Black was by far the largest segment, consisting 68% of all sales, with the remainder made up by BOSS Orange (17%), BOSS Selection (3%), BOSS Green (3%) and HUGO (9%). Sales taken in company owned stores were 19% of total sales worldwide.[8]
History
1933 Boss advertising for National Socialist uniforms
Hugo Boss started his clothing company in 1924 in Metzingen, a small town south of Stuttgart, where it is still based. However, due to the economic climate in Germany at the time, Boss was forced into bankruptcy. In 1931, he reached an agreement with his creditors, leaving him with six sewing machines to start again. The same year, he became a member of the National Socialist party and a sponsoring member ("Förderndes Mitglied") of the Schutzstaffel (SS) therefore was economically raised due to their help. [9] He later stated himself that he had joined the party because of their promise to end unemployment and because he felt "temporarily" withdrawn from the Lutheran church.[9] He joined the German Labour Front in 1936, the Reich Air Protection Association in 1939, and the National Socialist People's Welfare in 1941.[9] His sales increased from 38,260 RM in 1932 to over 3,300,000 RM in 1941, while his profits increased in the same period from 5,000 RM to 241,000 RM.[9] Though he claimed in a 1934/1935 advertising that he had been a "supplier for National Socialist uniforms since 1924", such supplies are probable since 1928/1929 and certain since 1934, when he became an Reichszeugmeisterei-licensed (official) supplier of uniforms to the Sturmabteilung, Schutzstaffel, Hitler Youth, National Socialist Motor Corps, and other party organizations.[9] To meet demand in later years of the war, Boss used about 30 to 40 prisoners of war and about 150 forced (i.e. slave) labourers, from the Baltic States, Belgium, France, Italy, Austria, Poland, Czechoslovakia, and the Soviet Union.[9] According to German historian Henning Kober, the company managers were "avowed nazis", "the Boss were all great admirers of Adolf Hitler", and Hugo Boss had in 1945 in his apartment a photograph of himself with Hitler taken in the latter's Obersalzberg retreat.[10]
In a 1946 show trial judgement, based on his early party membership, his financial support of the SS and the uniforms delivered to the National Socialist party even before 1933, Boss was considered both an "activist" and a "supporter and beneficiary of National Socialism". He was stripped of his voting rights, his capacity to run a business and, fined "a very heavy penalty" of 100,000 marks.[9] He died in 1948 but his business survived.
Shift from Union Manufacturing
In March 2010, Hugo Boss was boycotted by actor Danny Glover for the company's plans to close an Ohio suit manufacturing plant after 375 employees of the Workers United Union reportedly rejected Hugo Boss proposal to cut the workers' hourly wage 36% from $13 an hour to $8.30.[11] After an initial statement by CFO Andreas Stockert that the company had a responsibility to shareholders and would move suit manufacturing from Ohio to other facilities in Turkey, Bulgaria, and Romania,[12] the company "succumbed" to the boycott and cancelled the project.[13]
Contents
1 Today
2 History
3 Shift from Union Manufacturing
4 See also
5 References
6 External links
Today
Claus-Dietrich Lahrs, CEO of the Hugo Boss AG
Boss Bottled, a fragrance launched in 1998.[2]
Hugo Boss currently has at least 6,102 points of sale in 124 countries. Hugo Boss AG directly owns over 364 retail stores with over 1,000 stores and shops owned by franchisees.
Products are manufactured in a variety of locations, including the company's own production sites in Metzingen, Germany; Morrovalle, Italy; Radom, Poland; Izmir, Turkey; and Cleveland, United States.[3]
There are two core brands, BOSS and HUGO across the world they are known :
Boss Black. Menswear (1970), womenswear (2000). Modern classic clothing which is more widely distributed than other lines, and has the broadest product range.
Boss Orange. Menswear (1999), womenswear (2005). Originally quirky styling, with bohemian influences, this line was relaunched in 2010 as denim based casual wear.
Boss Selection. Menswear (2003). Higher priced clothing aimed at a more mature market, with emphasis on English tailoring styles.
Boss Green. Menswear (2003), womenswear (2010). Previously known as Boss Sport, was relaunched in 2003 as a golf-style active wear collection.
Hugo. Menswear (1993), womenswear (1998). Fashion forward styling, with a more European look, and sometimes androgynous models.
Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung and HTC to produce cell phones; C.W.F. Children Worldwide Fashion SAS to produce children's clothing; Procter & Gamble Prestige to produce fragrances and skincare;[4] Movado to produce watches;[5] and Safilo to produce sunglasses and eyewear.[6]
In 1985 the company was floated on the stock exchange. In 1991, the Marzotto textile group acquired a 77.5% stake for $165 million.[7] Marzotto spun off its fashion brands into the newly created Valentino Fashion Group in 2005.
In 2009, BOSS Black was by far the largest segment, consisting 68% of all sales, with the remainder made up by BOSS Orange (17%), BOSS Selection (3%), BOSS Green (3%) and HUGO (9%). Sales taken in company owned stores were 19% of total sales worldwide.[8]
History
1933 Boss advertising for National Socialist uniforms
Hugo Boss started his clothing company in 1924 in Metzingen, a small town south of Stuttgart, where it is still based. However, due to the economic climate in Germany at the time, Boss was forced into bankruptcy. In 1931, he reached an agreement with his creditors, leaving him with six sewing machines to start again. The same year, he became a member of the National Socialist party and a sponsoring member ("Förderndes Mitglied") of the Schutzstaffel (SS) therefore was economically raised due to their help. [9] He later stated himself that he had joined the party because of their promise to end unemployment and because he felt "temporarily" withdrawn from the Lutheran church.[9] He joined the German Labour Front in 1936, the Reich Air Protection Association in 1939, and the National Socialist People's Welfare in 1941.[9] His sales increased from 38,260 RM in 1932 to over 3,300,000 RM in 1941, while his profits increased in the same period from 5,000 RM to 241,000 RM.[9] Though he claimed in a 1934/1935 advertising that he had been a "supplier for National Socialist uniforms since 1924", such supplies are probable since 1928/1929 and certain since 1934, when he became an Reichszeugmeisterei-licensed (official) supplier of uniforms to the Sturmabteilung, Schutzstaffel, Hitler Youth, National Socialist Motor Corps, and other party organizations.[9] To meet demand in later years of the war, Boss used about 30 to 40 prisoners of war and about 150 forced (i.e. slave) labourers, from the Baltic States, Belgium, France, Italy, Austria, Poland, Czechoslovakia, and the Soviet Union.[9] According to German historian Henning Kober, the company managers were "avowed nazis", "the Boss were all great admirers of Adolf Hitler", and Hugo Boss had in 1945 in his apartment a photograph of himself with Hitler taken in the latter's Obersalzberg retreat.[10]
In a 1946 show trial judgement, based on his early party membership, his financial support of the SS and the uniforms delivered to the National Socialist party even before 1933, Boss was considered both an "activist" and a "supporter and beneficiary of National Socialism". He was stripped of his voting rights, his capacity to run a business and, fined "a very heavy penalty" of 100,000 marks.[9] He died in 1948 but his business survived.
Shift from Union Manufacturing
In March 2010, Hugo Boss was boycotted by actor Danny Glover for the company's plans to close an Ohio suit manufacturing plant after 375 employees of the Workers United Union reportedly rejected Hugo Boss proposal to cut the workers' hourly wage 36% from $13 an hour to $8.30.[11] After an initial statement by CFO Andreas Stockert that the company had a responsibility to shareholders and would move suit manufacturing from Ohio to other facilities in Turkey, Bulgaria, and Romania,[12] the company "succumbed" to the boycott and cancelled the project.[13]
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