7 September 2012
Reebok
Reebok International Limited, a subsidiary of the German company Adidas since 2005,[4] is a producer of athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, United Kingdom, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.[5]
In 1958, two of the founder's grandsons Joe and Jeff Foster renamed the company Reebok in the United Kingdom, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling.[6] The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.[5]
Contents
1 Endorsements
1.1 Reebok Worldwide
1.2 Americas
1.3 Hockey market
1.4 Europe
1.5 Australia
1.6 India
1.7 Outside sport
2 Sponsorships
2.1 American football
2.2 Baseball
2.3 Basketball
2.4 Cricket
2.5 Football
2.6 Ice hockey
2.7 Lacrosse
2.8 Track and field
2.9 Other sponsorships
3 Former sponsorships
3.1 American football
3.2 Basketball
3.3 Football
3.3.1 National teams
3.3.2 Club teams
3.4 Rugby union
3.5 Tennis
4 See also
5 References
6 External links
Endorsements
Reebok Worldwide
Reebok had sponsored many top athletes and sports clubs since the early 1990s. Many deals were made, and fulfilled, and many have since moved on. Reebok has endorsed: Lewis Hamilton, Allen Iverson, Yao Ming, Sidney Crosby, Carolina Klüft, Amélie Mauresmo, Nicole Vaidišová, Shahar Pe'er, Ivy, Chad Ochocinco, Thierry Henry, Vince Young, Iker Casillas, Ryan Giggs, Andriy Shevchenko, and Amir Khan in a partial listing.
Americas
The company had exclusive rights to manufacture and market both authentic and replica uniform jerseys, sideline apparel and caps, and onfield football footwear of the teams of the National Football League (NFL) from 2002 to 2012 (marketed as NFL Equipment). Reebok also holds rights to manufacture Canadian Football League (CFL) onfield jerseys, sideline gear, and footwear since 2004. Reebok has rights to produce the on-ice "EDGE" Uniform System, performance apparel, and training footwear of the National Hockey League (NHL) since 2006. They are also the official shoe supplier to Major League Baseball (MLB).
Reebok was also the exclusive uniform provider for Brazilian clubs Cruzeiro, Internacional, and São Paulo FC. In Mexico, Reebok was kit provider of Chivas de Guadalajara before the team was took over by parent company Adidas in 2011.
Hockey market
Logo of Sidney Crosby Rbk SC87 line by Reebok
In addition, Reebok acquired official National Hockey League (NHL) sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and Reebok brands, and has signed popular young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Reebok, Ovechkin for CCM, though Ovechkin currently endorses Bauer). Reebok Hockey has its headquarters in Montreal, Quebec, Canada. Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. However, recently Reebok has been making vintage jerseys (like the 1967 Toronto Maple Leafs blue jerseys shown here [7]) under the CCM name. The CCM name is also used on the uniforms of the league's on ice officials.
Europe
The Reebok Stadium in Horwich, Bolton
The company maintains its relationship with its origins in the UK through a long-term sponsorship deal with Bolton Wanderers, a Premier League football club, however, in 2009 Bolton changed their sponsorship to 188bet. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium. Several other English clubs had Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a long history in football) or another company altogether. In Germany, Reebok sponsored football team FC Köln.
In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup.
In 2006, FC Barcelona and France striker Thierry Henry (then playing for Arsenal) signed a deal to join the "I Am What I Am" campaign on August 1, 2006. Ryan Giggs has also done "I Am What I Am" commercials. Also, on August 1, Andriy Shevchenko started his endorsement deal with the company.[8]
Australia
In 2005, Reebok also signed an exclusive agreement to design and supply all eight team home and away strips for the new Australian A-League competition. Although not an expensive deal, this partnership paid dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 A-League jerseys were sold in Australia, a record for a single league's sales in a year for a sports manufacturer.[9] Reebok's agreement ended at the finish of the 2010-2011 season.
Reebok sponsors three teams in the Australian Football League, those being the Gold Coast Suns, the Adelaide Football Club and the Port Adelaide Football Club. Reebok sponsors the St George Illawarra Dragons in the NRL.
Reebok advertisement in Basel
India
Reebok[10] sponsored kits for Indian Premier League teams, such as the Royal Challengers Bangalore, Kolkata Knight Riders, Rajasthan Royals and Chennai Super Kings in the first edition of the league held in 2008. However, for the second edition held in 2009, the sponsorships included Royal Challengers Bangalore, Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab kits.
The Brand Trust Report, India Study, 2011 published by the Trust Research Advisory ranked Reebok as the 14th most trusted brand in India.[11]
In May 2012, Reebok India filed a criminal complaint against former top employees, Subhinder Singh Prem and Vishnu Bhagat, accusing them of a financial fraud of up to 233 Million USD.[12] On the charges of alleged Foreign Exchange Management Act (FEMA),Reebok India has been booked and may face penal action.[13]
Outside sport
Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched on November 21, 2003 and the S. Carter sneaker became the fastest-selling shoe in the company's history.[14] Later, Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers and artists like Nelly and Miri Ben-Ari have become spokespersons for the company. Reebok also signed Scarlett Johansson and introduced her own line of apparel and footwear called Scarlett Hearts, an Rbk Lifestyle Collection. Reebok also produce shoes for Emporio Armani under the label EA7. These shoes are marketed to the high-end fashion market.
Sponsorships
American football
United States Peyton Manning [15]
United States Vince Young [15]
United States Matt Hasselbeck [15]
United States Eli Manning [15]
United States Phillip Rivers [15]
United States Matt Birk [15]
United States Roddy White [15]
United States Jamaal Charles [15]
United States Knowshon Moreno [15]
United States Santonio Holmes [15]
Aaron Rodgers
Baseball
Canada Justin Morneau [15]
Dominican Republic David Ortiz [15]
United States Hunter Pence [15]
United States Josh Beckett [15]
United States Justin Verlander [15]
United States Tommy Hanson [15]
United States Heath Bell [15]
United States Kelly Shoppach [15]
United States Mike Moustakas [15]
Basketball
United States Allen Iverson [16]
United States Isaiah Thomas [17]
United States Andre Miller [15]
United States Ramon Sessions [15]
United States Willie Green [15]
United States Jameer Nelson [15]
United States Jason Terry [15]
United States John Wall [15]
Cricket
International Cricket Council [18]
Canada Canada [19]
Sri Lanka Sri Lanka [20]
Zimbabwe Zimbabwe [21]
India Chennai Super Kings [22]
India Royal Challengers Bangalore
India Kolkata Knight Riders [23]
India Mahendra Singh Dhoni [15]
Football
India Mohammedan SC [24]
Indonesia Persema Malang
Indonesia Persela Lamongan [25]
Wales Ryan Giggs [15]
Ice hockey
Canada Sidney Crosby [15]
Canada Roberto Luongo [15]
Canada Jean-Sébastien Giguère [15]
Canada Marc-André Fleury [15]
Canada Matt Duchene [15]
Canada Marc-Andre Bergeron [15]
Canada Patrice Bergeron [15]
Czech Republic Roman Hamrlik [15]
Sweden Victor Hedman [15]
United States NHL – all teams [26]
United States AHL - all teams [27]
United States ECHL - all teams [28]
CanadaUnited States CHL - all teams [29]
Lacrosse
Canada Brodie Merrill [15]
Canada Dan Dawson [15]
Canada Mark Steenhuis [15]
Canada Zack Greer [15]
Canada United States NLL - all teams [26][30]
Track and field
Jamaica Simone Facey [15]
Jamaica Dexter Lee [15]
Kenya Micah Kogo [15]
New Zealand Nick Willis [15]
Sweden Carolina Klüft [15]
United States Aries Merritt [15]
United States Shalonda Solomon [15]
United States Blake Russell [15]
Other sponsorships
Canada Canadian Football League – all teams [31]
Australia Dragons (Rugby) [32]
India Force India-Mercedes (Formula 1) [33]
Amir Khan (Boxing) [15]
Former sponsorships
American football
United States NFL - exclusive kit provider for all its teams (2002–12)
Basketball
United States NBA – exclusive kit provider for all its teams (2001–06)
United States WNBA – exclusive kit provider for all its teams (2001–06)
Football
National teams
Argentina (1999–2001)
Chile (1996–2000)
Colombia (1998–2002)
Ecuador (1993–1995)
Paraguay (1996–1999)
Russia (1992–1998)
Club teams
Banfield
Godoy Cruz
Palmeiras
Fluminense
Vasco da Gama (2006–08)
Internacional (2006–12)
Cruzeiro (2009–12)
Universidad Católica
Junior de Barranquilla (1996–1999)
El Nacional (1996–2000)
Emelec (1998–2003, 2007)
Deportivo Quito (1994, 1999–2000)
Deportivo Cuenca (2000–2001)
Olmedo (1997)
Bolton Wanderers (1990–2009 as shirt sponsor; 1990–2012 as kit manufacturer; still sponsors stadium)
Liverpool (1996–2006)
Manchester City (2003–07)
West Ham United (2003–07)
Bastia
Borussia Mönchengladbach (1995–2003)
Cagliari
Fiorentina
Chivas de Guadalajara (2004–11)
Saprissa (2004–2011)
São Paulo (2006–12)
Utrecht
Sporting Lisbon (1998–2006)
Heart of Midlothian
Atlético Madrid (1998–2001)
Real Betis
Besiktas JK (1998–2001)
Peñarol
Rapids
Revolution
Bloemfontein Celtic
1.Fc Koln
Rugby union
Wales (1997–2006)
Australia (1997–1999)
Tennis
India Fed Cup team
In 1958, two of the founder's grandsons Joe and Jeff Foster renamed the company Reebok in the United Kingdom, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling.[6] The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.[5]
Contents
1 Endorsements
1.1 Reebok Worldwide
1.2 Americas
1.3 Hockey market
1.4 Europe
1.5 Australia
1.6 India
1.7 Outside sport
2 Sponsorships
2.1 American football
2.2 Baseball
2.3 Basketball
2.4 Cricket
2.5 Football
2.6 Ice hockey
2.7 Lacrosse
2.8 Track and field
2.9 Other sponsorships
3 Former sponsorships
3.1 American football
3.2 Basketball
3.3 Football
3.3.1 National teams
3.3.2 Club teams
3.4 Rugby union
3.5 Tennis
4 See also
5 References
6 External links
Endorsements
Reebok Worldwide
Reebok had sponsored many top athletes and sports clubs since the early 1990s. Many deals were made, and fulfilled, and many have since moved on. Reebok has endorsed: Lewis Hamilton, Allen Iverson, Yao Ming, Sidney Crosby, Carolina Klüft, Amélie Mauresmo, Nicole Vaidišová, Shahar Pe'er, Ivy, Chad Ochocinco, Thierry Henry, Vince Young, Iker Casillas, Ryan Giggs, Andriy Shevchenko, and Amir Khan in a partial listing.
Americas
The company had exclusive rights to manufacture and market both authentic and replica uniform jerseys, sideline apparel and caps, and onfield football footwear of the teams of the National Football League (NFL) from 2002 to 2012 (marketed as NFL Equipment). Reebok also holds rights to manufacture Canadian Football League (CFL) onfield jerseys, sideline gear, and footwear since 2004. Reebok has rights to produce the on-ice "EDGE" Uniform System, performance apparel, and training footwear of the National Hockey League (NHL) since 2006. They are also the official shoe supplier to Major League Baseball (MLB).
Reebok was also the exclusive uniform provider for Brazilian clubs Cruzeiro, Internacional, and São Paulo FC. In Mexico, Reebok was kit provider of Chivas de Guadalajara before the team was took over by parent company Adidas in 2011.
Hockey market
Logo of Sidney Crosby Rbk SC87 line by Reebok
In addition, Reebok acquired official National Hockey League (NHL) sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and Reebok brands, and has signed popular young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Reebok, Ovechkin for CCM, though Ovechkin currently endorses Bauer). Reebok Hockey has its headquarters in Montreal, Quebec, Canada. Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. However, recently Reebok has been making vintage jerseys (like the 1967 Toronto Maple Leafs blue jerseys shown here [7]) under the CCM name. The CCM name is also used on the uniforms of the league's on ice officials.
Europe
The Reebok Stadium in Horwich, Bolton
The company maintains its relationship with its origins in the UK through a long-term sponsorship deal with Bolton Wanderers, a Premier League football club, however, in 2009 Bolton changed their sponsorship to 188bet. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium. Several other English clubs had Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a long history in football) or another company altogether. In Germany, Reebok sponsored football team FC Köln.
In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup.
In 2006, FC Barcelona and France striker Thierry Henry (then playing for Arsenal) signed a deal to join the "I Am What I Am" campaign on August 1, 2006. Ryan Giggs has also done "I Am What I Am" commercials. Also, on August 1, Andriy Shevchenko started his endorsement deal with the company.[8]
Australia
In 2005, Reebok also signed an exclusive agreement to design and supply all eight team home and away strips for the new Australian A-League competition. Although not an expensive deal, this partnership paid dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 A-League jerseys were sold in Australia, a record for a single league's sales in a year for a sports manufacturer.[9] Reebok's agreement ended at the finish of the 2010-2011 season.
Reebok sponsors three teams in the Australian Football League, those being the Gold Coast Suns, the Adelaide Football Club and the Port Adelaide Football Club. Reebok sponsors the St George Illawarra Dragons in the NRL.
Reebok advertisement in Basel
India
Reebok[10] sponsored kits for Indian Premier League teams, such as the Royal Challengers Bangalore, Kolkata Knight Riders, Rajasthan Royals and Chennai Super Kings in the first edition of the league held in 2008. However, for the second edition held in 2009, the sponsorships included Royal Challengers Bangalore, Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab kits.
The Brand Trust Report, India Study, 2011 published by the Trust Research Advisory ranked Reebok as the 14th most trusted brand in India.[11]
In May 2012, Reebok India filed a criminal complaint against former top employees, Subhinder Singh Prem and Vishnu Bhagat, accusing them of a financial fraud of up to 233 Million USD.[12] On the charges of alleged Foreign Exchange Management Act (FEMA),Reebok India has been booked and may face penal action.[13]
Outside sport
Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched on November 21, 2003 and the S. Carter sneaker became the fastest-selling shoe in the company's history.[14] Later, Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers and artists like Nelly and Miri Ben-Ari have become spokespersons for the company. Reebok also signed Scarlett Johansson and introduced her own line of apparel and footwear called Scarlett Hearts, an Rbk Lifestyle Collection. Reebok also produce shoes for Emporio Armani under the label EA7. These shoes are marketed to the high-end fashion market.
Sponsorships
American football
United States Peyton Manning [15]
United States Vince Young [15]
United States Matt Hasselbeck [15]
United States Eli Manning [15]
United States Phillip Rivers [15]
United States Matt Birk [15]
United States Roddy White [15]
United States Jamaal Charles [15]
United States Knowshon Moreno [15]
United States Santonio Holmes [15]
Aaron Rodgers
Baseball
Canada Justin Morneau [15]
Dominican Republic David Ortiz [15]
United States Hunter Pence [15]
United States Josh Beckett [15]
United States Justin Verlander [15]
United States Tommy Hanson [15]
United States Heath Bell [15]
United States Kelly Shoppach [15]
United States Mike Moustakas [15]
Basketball
United States Allen Iverson [16]
United States Isaiah Thomas [17]
United States Andre Miller [15]
United States Ramon Sessions [15]
United States Willie Green [15]
United States Jameer Nelson [15]
United States Jason Terry [15]
United States John Wall [15]
Cricket
International Cricket Council [18]
Canada Canada [19]
Sri Lanka Sri Lanka [20]
Zimbabwe Zimbabwe [21]
India Chennai Super Kings [22]
India Royal Challengers Bangalore
India Kolkata Knight Riders [23]
India Mahendra Singh Dhoni [15]
Football
India Mohammedan SC [24]
Indonesia Persema Malang
Indonesia Persela Lamongan [25]
Wales Ryan Giggs [15]
Ice hockey
Canada Sidney Crosby [15]
Canada Roberto Luongo [15]
Canada Jean-Sébastien Giguère [15]
Canada Marc-André Fleury [15]
Canada Matt Duchene [15]
Canada Marc-Andre Bergeron [15]
Canada Patrice Bergeron [15]
Czech Republic Roman Hamrlik [15]
Sweden Victor Hedman [15]
United States NHL – all teams [26]
United States AHL - all teams [27]
United States ECHL - all teams [28]
CanadaUnited States CHL - all teams [29]
Lacrosse
Canada Brodie Merrill [15]
Canada Dan Dawson [15]
Canada Mark Steenhuis [15]
Canada Zack Greer [15]
Canada United States NLL - all teams [26][30]
Track and field
Jamaica Simone Facey [15]
Jamaica Dexter Lee [15]
Kenya Micah Kogo [15]
New Zealand Nick Willis [15]
Sweden Carolina Klüft [15]
United States Aries Merritt [15]
United States Shalonda Solomon [15]
United States Blake Russell [15]
Other sponsorships
Canada Canadian Football League – all teams [31]
Australia Dragons (Rugby) [32]
India Force India-Mercedes (Formula 1) [33]
Amir Khan (Boxing) [15]
Former sponsorships
American football
United States NFL - exclusive kit provider for all its teams (2002–12)
Basketball
United States NBA – exclusive kit provider for all its teams (2001–06)
United States WNBA – exclusive kit provider for all its teams (2001–06)
Football
National teams
Argentina (1999–2001)
Chile (1996–2000)
Colombia (1998–2002)
Ecuador (1993–1995)
Paraguay (1996–1999)
Russia (1992–1998)
Club teams
Banfield
Godoy Cruz
Palmeiras
Fluminense
Vasco da Gama (2006–08)
Internacional (2006–12)
Cruzeiro (2009–12)
Universidad Católica
Junior de Barranquilla (1996–1999)
El Nacional (1996–2000)
Emelec (1998–2003, 2007)
Deportivo Quito (1994, 1999–2000)
Deportivo Cuenca (2000–2001)
Olmedo (1997)
Bolton Wanderers (1990–2009 as shirt sponsor; 1990–2012 as kit manufacturer; still sponsors stadium)
Liverpool (1996–2006)
Manchester City (2003–07)
West Ham United (2003–07)
Bastia
Borussia Mönchengladbach (1995–2003)
Cagliari
Fiorentina
Chivas de Guadalajara (2004–11)
Saprissa (2004–2011)
São Paulo (2006–12)
Utrecht
Sporting Lisbon (1998–2006)
Heart of Midlothian
Atlético Madrid (1998–2001)
Real Betis
Besiktas JK (1998–2001)
Peñarol
Rapids
Revolution
Bloemfontein Celtic
1.Fc Koln
Rugby union
Wales (1997–2006)
Australia (1997–1999)
Tennis
India Fed Cup team
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